WHAT IS INCLUDED IN PREPARATION FOR CHOOSING A SITE DESIGN
UX/UI и стратегически консултации
What is involved in the preparation for choosing a site design There are many things that can kill a site, and certainly one of them is poor or outdated design. Users are sensitive about appearance, and if they don't like the site at first glance, the likelihood of them finding it dubious and untrustworthy is quite real. Redesign as often as necessary, and when you are just ordering a site, bet on a modern, modern design. Share brand information and give examples Ask for a meeting with representatives of the software company you have engaged for your project and tell them what you like. Share enough information about your business and ask about anything you don't understand and are excited about. Give specific examples by showing foreign sites you like, if any. This way you will facilitate the developers and get a suitable offer from them. The mandatory data that you must provide for your brand includes the logo, the colors you are recognizable with, the size and type of the font if you have an option selected for them, the slogan, the way of communication, the style of expression, etc. In addition to ready-made, stock images, it is good to use your own photos - product photos, team photos, as well as those showing individual work processes. Create a clear structure and content It is acceptable that some details elude you and you are in a period of clarification, but you should determine the structure of the site at the very beginning. This means knowing how many pages there will be, what they will be, and how they will interact with each other. Besides the usual "About Us", "News" and "Contacts", there are many others that are useful and necessary. Which ones are right for you depends on your personal preferences and the specifics of your business. Remember that pages can have sections and subsections. Be prepared to describe them as numbers and titles. If you are not ready with their names, the site can initially be made with working names, which can then be replaced with the text you want. When choosing a design, no matter how good of an aesthetic you are and how confident you are, think primarily about your target audience and what people would like, not just you.