HOW TO BUILD A STRATEGY TO CONVERT TRAFFIC INTO SALES
UX/UI и стратегически консултации
How to build a strategy to turn traffic into sales When you order creation of an online store, you expect to realize concrete benefits and develop a successful business. It is not enough to get visitors to come, look at the goods and services you offer and leave. Visits must be converted into sales, and for this you should clearly indicate the ways to buy and the specific actions that lead to them. Segment audiences and optimize landing pages It's a waste of time and money to try to win over all possible visitors and expect them to buy. Invest in research and analysis of users who are interested in your products and focus on winning them over. When you target your audience correctly, you can count on more sales and lots of loyal customers. If you want traffic to your online store to convert into sales, don't forget to optimize your landing pages. Prominently place calls to action aimed at completing a form, receiving information, direct purchases or anything else. Motivate people and encourage them to reach your best offers so they walk away with a completed order. Take advantage of redirection Retargeting with advertising is a good trick where customers have come to your site, liked or viewed your products, but left without making a purchase and turned their interest to social media. The goal is for them to come across an ad for what they've already seen, remember that they want it, and come back to buy it. All this "exercise" is not free, it is related to a well calculated budget, but the investment is worth it because it enjoys a high return. To achieve success, carefully select your target audience, optimize pages in time, create shortcuts to the desired places, invest in retargeting. These are the main recommendations in a nutshell, and the most important thing is to always consider the wishes and expectations of the users in order to build the right strategy. After learning their attitudes, try to create a place where they feel safe and ready to spend their money with pleasure.